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Talent Through Technology

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Talent Through Technology

Aligning your marketing and recruitment objectives to maximise talent

Posted by David Allison on Jul 8, 2019 10:28:00 AM

Have you aligned Candidate Marketing and Recruitment?

I was with the marketing manager of an apprenticeship training provider last week who was proudly telling me that they were getting 700 applications each week from a ‘free’ jobs board.

When I said, ’that’s great, but how do you sift through those applications?’, it became clear they couldn’t do any kind of automated searching to find the best candidates for their vacancies – not by location, not by qualification, not by previous applicants. Nothing. In fact, the recruitment team had to go through them all manually. Anybody else spot the issue here?

This massive disconnect between candidate attraction (or marketing) and recruitment was all the more stark because of the scale of resource being wasted and the complete lack of thought for the candidate journey – and let’s not even mention the GDPR issues of transferring these applications into their applicant tracking system.

Good marketing might result in 700 people applying for a job, whereas great marketing would deliver the best matched 20-or-so applicants for a role. However, in my experience, far too many marketing teams still think that the answer is volume, and if that volume is ‘free’, then so much the better.

The teams in question view it as being successful if they’ve managed to generate 700 applicants without costing them any money. In this case, the conversion rate to placed candidates was a little under 0.7%, but this was a problem with the recruitment team, not marketing – as far as they were concerned, they had done their job!

Of course, the issue is not just the obvious cost of manually screening so many applications – without a way of storing, searching and managing these applications, it becomes impossible to deliver a high-quality service. You can’t find that great candidate from last week, but you also can’t exclude the applicant who has just applied again despite not turning up to three previous interviews. These factors are probably even more costly than the administrative task of employing a team to review hundreds of applications manually.

Recent experience with more than 100 recruitment teams suggests that the cause is quite often organisational structure. Marketing and recruitment are typically seen as two separate functions and have different reporting lines.

The way they use resource is different too – where marketing teams control budgets and commission external work, recruitment teams are typically invested in people and don’t normally have a budget at all.

To solve this particular conundrum, you have two potential courses of action:

  1. you can change the organisational structure, or
  2. you can simply align the marketing and recruitment functions objectives.

When successfully implemented, a coordinated approach not only costs a lot less, but frees up time to invest in the right candidates to make sure they are well matched to the role and prepared for their interviews.

Here are three rules we share with our customer and partners for addressing this challenge:

  1. Ensure all your candidates flow into one applicant management or tracking system.
  2. Never break Rule #1. Anyone offering ‘free’ applicants that can’t be managed effectively will drive your costs up and your performance and satisfaction rates down. The hidden cost quickly mounts up as the direct costs alone are likely to be more than £2.50 per candidate.
  3. Identify your real performance indicators – vacancy fill rate, candidate retention, customer satisfaction, candidate satisfaction, timely fill… There are many others, but I guarantee none of them are applicant volume.

David Allison, CEO, TheTalentPeople and GetMyFirstJob

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Topics: Resources, recruitment platform, candidate pipeline, candidate recruitment, marketing, attraction, ATS, HR

Why candidates have never been so important

Posted by David Allison on Jun 20, 2019 5:01:39 PM
 
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Topics: Apprenticeships, Job, Opportunities, Opportunity, School, Emerging Talent, candidate recruitment, top recruits, acquisition, customer, employment, marketing

Why We Love To Talk Results Day (And You Should, Too!)

Posted by Mike Lovell on May 1, 2019 10:44:08 AM

Provisional Results Day dates have been released and we discuss how you can be prepared to ensure you are at the forefront of candidates minds during this period, read on... 

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Topics: Apprenticeships, recruitment, Careers, recruitment platform, GMFJ, Emerging Talent, futuretalent, 1 million candidates, diversity recruitment, candidate pipeline, candidate recruitment, diversity, acquisition, workexperience, Alevel, employment, GCSE

Surface Measurement Systems is the national winner of the prestigious EEF Future Manufacturing Award for Innovation

Posted by GMFJ_Team on Apr 2, 2019 2:31:16 PM

Surface Measurement Systems Limited has won the National Innovation Award from the recent EEF Future Manufacturing Awards 2018 held in London on 30th January 2019.

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Topics: Apprenticeships, recruitment, Careers, candidate recruitment, employment, Case Studies, technology, manufacturing, Awards

The solutions to the recruitment setbacks you didn't know you had...

Posted by GMFJ_Team on Mar 22, 2019 3:45:00 PM

Hiring headaches can vary depending on the size of the company or the type of roles you are hiring. But many companies still fail to acknowledge the challenges at hand and the solutions that are available to them.

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Topics: Apprenticeships, Levy, recruitment, Recruitment Best Practice, Service, Training, Training Provider Information, Careers, candidate recruitment, jobs board, top recruits, acquisition, customer, employment, Case Studies

The Recruitment Revolution – Are You Ready?

Posted by David Allison on Mar 20, 2019 12:49:13 PM

 There has been a revolution in the world of apprenticeships. Almost every part of the system is unrecognisable from two years ago, but that means there’s a lot for young people, schools and parents to understand when they are considering career choices.  These changes are unfortunately not always widely or accurately understood. In fact, up to 54% of parents say they don’t understand career options, but they are the most influential group (79%) when young people are making their choices.

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Topics: Apprenticeships, recruitment, employment, marketing

Artificial Intelligence – a professional perspective

Posted by Mike Lovell on Mar 6, 2019 11:53:24 AM

If you are in and around the universe of recruitment, then you probably would have heard about ‘Artificial Intelligence’ recently. More importantly how AI will ‘change the face’ of recruitment. These clever people are on to something, but I believe the distinctive ‘how’ is missing from their statements.

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Topics: Apprenticeships, recruitment, Recruitment Best Practice, Skills, Careers, diversity recruitment, candidate pipeline, acquisition, employment, technology, ai, marketing

Supporting candidate needs for better business development

Posted by GMFJ_Team on Feb 22, 2019 2:33:49 PM
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Topics: Apprenticeships, Job, Opportunities, Opportunity, School, Emerging Talent, candidate recruitment, top recruits, acquisition, customer, employment, marketing

NAW19  - How will you create an impact?

Posted by TalentPortal Team on Feb 19, 2019 11:38:48 AM

 
At TheTalentPeople we focus on apprenticeships all year round, helping training providers and employers find the right talent. During NAW we get everyone talking and celebrating the success of apprenticeships whilst encouraging even more people to choose apprenticeships as a pathway to a great career.

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Topics: National Apprenticeship Week, naw2019

The Search for the Holy Grail - Marketing ROI

Posted by David Allison on Jan 24, 2019 1:59:39 PM
One theme that has already come out loud and clear in meetings this year is the elusive Marketing RoI. I guess with new budgets to spend, people are understandably focused. There’s a famous quote variously attributed to most great business leaders which goes something like this;
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Topics: Apprenticeships, Job, Opportunities, Opportunity, School, Emerging Talent, candidate recruitment, top recruits, acquisition, customer, employment, marketing

Many young British students believe they are being pushed down the route of going to university

Posted by TheTalentPeople Team on Jan 21, 2019 9:59:56 AM
School leavers feel ‘pushed’ down university route
 
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Topics: Job, Opportunities, working together, Apprenticeship vs. University, Emerging Talent, candidate recruitment, workexperience, engineering

Technology: AI & recruitment selection

Posted by TheTalentPeople Team on Jan 16, 2019 10:18:17 AM

Artificial Intelligence is a technique that is becoming more and more widespread across many industries. The principles of AI date back many years, but it is only recently that that the power of computers have allowed them to be deployed more widely.

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Topics: Apprenticeships, Employers, recruitment, Apprentices, recruitment platform, Emerging Talent, inclusion, technology, ai

Technology (Part 1): advancing talent attraction?

Posted by David Allison on Jan 8, 2019 11:47:16 AM

Technology continues to have an impact on the way in which every organisation works. New techniques are being adopted that deliver increased productivity and improved service each and every day. The world of recruitment – particularly around Emerging Talent – has often been slow to adopt these practices, but times are changing. And fast.

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Topics: Apprenticeships, Employers, recruitment, Recruitment Best Practice, Apprentices, Emerging Talent, candidate recruitment, acquisition, technology

Unwrap the TalentPeople’s top 5 recruitment tips!

Posted by TheTalentPeople Team on Dec 20, 2018 2:41:16 PM

This Christmas find out how you can improve your fill rates by 500%!

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Topics: Apprenticeships, Employers, recruitment, Apprentices, Emerging Talent

Trends in Emerging Talent

Posted by David Allison on Dec 18, 2018 12:57:49 PM

Recruitment in Emerging Talent is an ever-changing field. For many years, it has been dominated by apprenticeships and the graduate market – both with their own idiosyncrasies. In recent years, a number of factors have provided the backdrop for significant change, and it is clear that technology is going to play a bigger and bigger role in the future.

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Topics: Apprenticeships, Employers, recruitment, Apprentices, Emerging Talent

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