If you are in and around the universe of recruitment, then you probably would have heard about ‘Artificial Intelligence’ recently. And more importantly how AI will ‘change the face’ of recruitment. These clever people are on to something, but I believe the distinctive ‘how’ is missing from these statements.
One theme that has already come out loud and clear in meetings this year is the elusive Marketing RoI. I guess with new budgets to spend, people are understandably focused. There’s a famous quote variously attributed to most great business leaders which goes something like this;
Technology continues to have an impact on the way in which every organisation works. New techniques are being adopted that deliver increased productivity and improved service each and every day. The world of recruitment – particularly around Emerging Talent – has often been slow to adopt these practices, but times are changing. And fast.
Text recruiting is a prime example of a next-generation candidate communication tool that has tremendous potential to change the way recruiters work, for the better.