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Talent Through Technology

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Mon - Fri: 8am - 5.30pm

info@thetalentpeople.co.uk

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023 9387 6400

Talent Through Technology

David Allison

Recent Posts

Aligning your marketing and recruitment objectives to maximise talent

Posted by David Allison on Jul 8, 2019 10:28:00 AM

Have you aligned Candidate Marketing and Recruitment?

I was with the marketing manager of an apprenticeship training provider last week who was proudly telling me that they were getting 700 applications each week from a ‘free’ jobs board.

When I said, ’that’s great, but how do you sift through those applications?’, it became clear they couldn’t do any kind of automated searching to find the best candidates for their vacancies – not by location, not by qualification, not by previous applicants. Nothing. In fact, the recruitment team had to go through them all manually. Anybody else spot the issue here?

This massive disconnect between candidate attraction (or marketing) and recruitment was all the more stark because of the scale of resource being wasted and the complete lack of thought for the candidate journey – and let’s not even mention the GDPR issues of transferring these applications into their applicant tracking system.

Good marketing might result in 700 people applying for a job, whereas great marketing would deliver the best matched 20-or-so applicants for a role. However, in my experience, far too many marketing teams still think that the answer is volume, and if that volume is ‘free’, then so much the better.

The teams in question view it as being successful if they’ve managed to generate 700 applicants without costing them any money. In this case, the conversion rate to placed candidates was a little under 0.7%, but this was a problem with the recruitment team, not marketing – as far as they were concerned, they had done their job!

Of course, the issue is not just the obvious cost of manually screening so many applications – without a way of storing, searching and managing these applications, it becomes impossible to deliver a high-quality service. You can’t find that great candidate from last week, but you also can’t exclude the applicant who has just applied again despite not turning up to three previous interviews. These factors are probably even more costly than the administrative task of employing a team to review hundreds of applications manually.

Recent experience with more than 100 recruitment teams suggests that the cause is quite often organisational structure. Marketing and recruitment are typically seen as two separate functions and have different reporting lines.

The way they use resource is different too – where marketing teams control budgets and commission external work, recruitment teams are typically invested in people and don’t normally have a budget at all.

To solve this particular conundrum, you have two potential courses of action:

  1. you can change the organisational structure, or
  2. you can simply align the marketing and recruitment functions objectives.

When successfully implemented, a coordinated approach not only costs a lot less, but frees up time to invest in the right candidates to make sure they are well matched to the role and prepared for their interviews.

Here are three rules we share with our customer and partners for addressing this challenge:

  1. Ensure all your candidates flow into one applicant management or tracking system.
  2. Never break Rule #1. Anyone offering ‘free’ applicants that can’t be managed effectively will drive your costs up and your performance and satisfaction rates down. The hidden cost quickly mounts up as the direct costs alone are likely to be more than £2.50 per candidate.
  3. Identify your real performance indicators – vacancy fill rate, candidate retention, customer satisfaction, candidate satisfaction, timely fill… There are many others, but I guarantee none of them are applicant volume.

David Allison, CEO, TheTalentPeople and GetMyFirstJob

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Topics: Resources, recruitment platform, candidate pipeline, candidate recruitment, marketing, attraction, ATS, HR

Why candidates have never been so important

Posted by David Allison on Jun 20, 2019 5:01:39 PM
 
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Topics: Apprenticeships, Job, Opportunities, Opportunity, School, Emerging Talent, candidate recruitment, top recruits, acquisition, customer, employment, marketing

The Recruitment Revolution – Are You Ready?

Posted by David Allison on Mar 20, 2019 12:49:13 PM

 There has been a revolution in the world of apprenticeships. Almost every part of the system is unrecognisable from two years ago, but that means there’s a lot for young people, schools and parents to understand when they are considering career choices.  These changes are unfortunately not always widely or accurately understood. In fact, up to 54% of parents say they don’t understand career options, but they are the most influential group (79%) when young people are making their choices.

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Topics: Apprenticeships, recruitment, employment, marketing

The Search for the Holy Grail - Marketing ROI

Posted by David Allison on Jan 24, 2019 1:59:39 PM
One theme that has already come out loud and clear in meetings this year is the elusive Marketing RoI. I guess with new budgets to spend, people are understandably focused. There’s a famous quote variously attributed to most great business leaders which goes something like this;
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Topics: Apprenticeships, Job, Opportunities, Opportunity, School, Emerging Talent, candidate recruitment, top recruits, acquisition, customer, employment, marketing

Technology (Part 1): advancing talent attraction?

Posted by David Allison on Jan 8, 2019 11:47:16 AM

Technology continues to have an impact on the way in which every organisation works. New techniques are being adopted that deliver increased productivity and improved service each and every day. The world of recruitment – particularly around Emerging Talent – has often been slow to adopt these practices, but times are changing. And fast.

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Topics: Apprenticeships, Employers, recruitment, Recruitment Best Practice, Apprentices, Emerging Talent, candidate recruitment, acquisition, technology

Trends in Emerging Talent

Posted by David Allison on Dec 18, 2018 12:57:49 PM

Recruitment in Emerging Talent is an ever-changing field. For many years, it has been dominated by apprenticeships and the graduate market – both with their own idiosyncrasies. In recent years, a number of factors have provided the backdrop for significant change, and it is clear that technology is going to play a bigger and bigger role in the future.

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Topics: Apprenticeships, Employers, recruitment, Apprentices, Emerging Talent

Five reasons why 2019 will see a fight for emerging talent

Posted by David Allison on Dec 12, 2018 2:24:19 PM

To say the current political situation is turbulent would be an understatement. Like many other organisations, we are finalising plans for next year and working through the many assumptions that are needed as part of this process. Go back three or four years, and we’d all have been able to have a pretty good go at answering questions, like ‘Who will be the Prime Minister’, ‘Which Party will be in power?’, ‘Will we be in the European Union?’. I defy anyone to confidently predict the answers to these questions for 2019. Closer to home, the world of apprenticeships has also been turned on its head in the last 18 months, with Standards, the IfA, EPA, Levy and many other changes rendering the system almost unrecognisable.

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The Future of Recruitment?

Posted by David Allison on Aug 13, 2018 11:09:42 AM

 Google Jobs changed the face of recruitment overnight....

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Topics: Apprenticeships, Opportunities, Training Provider Information, Training Providers, Apprentices, Careers, GMFJ, google jobs

Remember your first summer job, and the experience gained?

Posted by David Allison on Jul 30, 2018 1:13:19 PM

With the summer jobs campaign receiving  a vast amount of coverage we discuss work experience in its entirety with David Allison. 

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Topics: Apprenticeships, Opportunities, recruitment, Training Provider Information, Training Providers, Apprentices, Careers, GMFJ, summerjobs, workexperience

David Allison: The Interview

Posted by David Allison on Mar 16, 2018 3:25:00 PM

Our CEO, David Allison got interviewed by an intern who had recently graduated from university. She wanted to get another perspective on the challenges of searching for a job.

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Topics: Emerging Talent

Education is a market. But who is buying and selling?

Posted by David Allison on Oct 4, 2017 2:45:27 PM

We do not provide our young people with enough information – especially not in terms of money – on their pathways through further and higher education.

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Topics: Apprenticeship, Opportunities, Careers, Education, Apprenticeship vs. University, degree apprenticeship

The Power of Partnerships

Posted by David Allison on Sep 22, 2017 10:00:46 AM

The Power of Partnerships - GetMyFirstJob has just enjoyed a bumper summer of activities. On behalf of our training and education partners, we’ve interacted with more engaged young people, careers advisers and schools than ever before. For me, one of the big breakthroughs has been the way in which we’ve been able to create real benefit by partnering with some great youth organisations across the UK, together reaching over 2 million young people every year.

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Topics: Apprenticeship, working together, partnership, collaborate, alliance

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