Here's what our job publishers said worked for them in talent attraction, so we wanted to share with you to ensure your advert is seen and you get the best candidates applying for your roles. After all, we are here to help you find tomorrow's talent, today.
To get the best return of candidates on your GetMyFirstJob advert, or in fact any advert, we spoke with our in-house recruitment experts who post hundreds of vacancies every day. We have created some simple guidelines using the top achieving job adverts as examples.
Here's the top recommendations:
- Show your employers name
- Include the recruiting company’s logo
- Create a ‘punchy’ short description
- Be informative, let candidates know what they need to know
- Direct the copy to your target audience
(1) Ensure your employers name and logo is visible.
Let the candidates know who they are applying to work for. Giving them the opportunity to find out more information and details regarding your company will illustrate the use of their own initiative and also provide an opportunity for them to be more invested in your company. Having your company details visible will benefit you; it allows viewers to see all the great brands you are working in partnership with. Don’t' forget, this is your chance to provide information about your company that applicants will want to know, to then encourage them to apply.
(2) Create a “punchy” Job description.
Don’t overdo it with this, the purpose of the short description is to entice and intrigue the candidate – make them want this opportunity!
Often an emotive introduction is all you are missing for success. Just a single paragraph giving a few details that applicants will find most exciting about the job. Never underestimate the job title, this is the most important part of your job posting when you’re posting to a jobs boards. When you write your title, make it the most attractive and stand out you can.
(3) What do they need to know?
Know the difference between a job advert and a job description. Job adverts sell, job descriptions tell. The advert as a whole should tell the candidate about you, the employer and the training they will undertake to sell the role to them. The description should tell them about the job and whether they’d be suitable.
We found that when comparing two very similar job vacancies, mentioning additional employee benefits or perks clearly stood out against a rivals and generated more applicants. There's further evidence to suggest this also can boost retention and reduce workforce turnover.
(4) Who – what candidate are you looking for?
Think about your target audience and consider the language used, personality and abilities you want to attract. Consider both the soft and hard skills you see your 'perfect candidate' possessing. Often it's easy to overlook qualities that ensures a good fit to the company culture and the team you're recruiting for. Make sure you are tailoring your advert and adding the most relevant information critical to the role. By spending slightly longer planning your advert, you will certainly see the benefit. All too often a general job advert can deter some candidates, so make it stand out and see the candidates roll in.
Good luck recruiting!