There has been a revolution in the world of apprenticeships. Almost every part of the system is unrecognisable from two years ago, but that means there’s a lot for young people, schools and parents to understand when they are considering career choices. These changes are unfortunately not always widely or accurately understood. In fact, up to 54% of parents say they don’t understand career options, but they are the most influential group (79%) when young people are making their choices.
If you are in and around the universe of recruitment, then you probably would have heard about ‘Artificial Intelligence’ recently. And more importantly how AI will ‘change the face’ of recruitment. These clever people are on to something, but I believe the distinctive ‘how’ is missing from these statements.
One theme that has already come out loud and clear in meetings this year is the elusive Marketing RoI. I guess with new budgets to spend, people are understandably focused. There’s a famous quote variously attributed to most great business leaders which goes something like this;